Three If you run an electrical business, your best source of new work is not strangers. It is the hundreds of people you have already done great work for, who simply forget you exist the moment the invoice is paid.
This year alone, monthly email newsletters we send for our electrician clients have generated tens of thousands of dollars worth of jobs. Not clicks, not likes. Invoiced, on-the-tools work.
One email, one $7,450 job
Here is a real example. We send a monthly newsletter for Peterson Power, an electrical business whose customers had a habit of forgetting them between jobs. After one Tuesday send, owner Dennis dropped us a note: that single email had generated an outdoor lighting job worth $7,450.
That is not a fluke, it is how email marketing works for trades. The customer already knew and trusted Peterson Power. They had been quietly thinking about outdoor lighting for months. The email simply arrived at the right moment and made the decision easy: reply to the sparkie you already like.
Why this works so well for electricians
Electrical work is triggered by moments. A renovation gets approved. A safety switch starts tripping. Summer is coming and the entertaining area is dark. An EV arrives and needs a charger. When one of those moments hits, the customer calls whichever electrician comes to mind first.
A monthly newsletter makes sure that electrician is you:
- You are already trusted. Past customers do not need convincing, just reminding.
- Every month has a natural topic. Smoke alarm compliance, safety switches, EV chargers, outdoor lighting before summer, surge protection in storm season, ceiling fans before the heat.
- One job pays for years of sending. The numbers are not close. A single decent job covers the cost of a newsletter many times over.
And the best part for a busy tradie: you do not write a word. We research the topic, write it in your voice, design it, test it and send it. Most of our clients spend about two minutes a month approving the draft.
What you need to get started
Just one thing: a customer database. If you have past customer emails sitting in your job management software, your accounting package or even a spreadsheet, you are already holding an asset most electricians never switch on. We handle the rest, including setting everything up properly and reporting back on results after every send.
An electrician in Australia with a customer database?
Let's talk about turning the customers you already have into your most reliable source of work.